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Typical. You spend ages looking for a B2B copywriter who can deliver the goods, then along comes a whole warehouse of them.

Hi; we’re Radix. We write copy for B2B tech agencies and brands. And if you’re looking for content that gives you an edge, you’ve come to the right place.

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Client projects

ABM content

ABM content writing: TCS retail campaign

This award-nominated ABM campaign – raising Tata Consultancy Services’ profile among retail decision-makers – needed us to write 29 bespoke reports in four weeks.
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See more of our work

“ Radix stands way above the pack. They work hard to understand the client, the products and the target audiences. Then produce clear, compelling stories that simplify even the most complex topic. These guys are pros. ”

— Doug Kessler, Co-Founder, Velocity Partners

Highlights from our blog

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– April 18, 2018

When copywriters show their working, everybody wins. Here’s why.

For years now, Kieran has been writing notes for our clients at the top of his copy documents. Now we’re asking all our writers to – where necessary – do the same…

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– April 3, 2018

What happens in a B2B messaging workshop?

It’s something we get asked to do more and more – but what exactly happens in a messaging workshop, how long will it take, and what will you get out of it? Here’s our guide for marketers.

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– October 31, 2016

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For marketers reviewing content, it can be tricky to pinpoint exactly what you do and don’t like about someone’s writing. Start with these five questions.
Read more from our blog

Podcasts

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Podcast
— August 28, 2018

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Does B2B’s addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.

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